The Lyte Guide to Outreach Product Releases 2025 Edition
Prospecting agents in 2025: every update, in order
2025 is the year Outreach’s AI agents arrived. Revenue Agent launched in May, Research Agent in August and Call Agent in November, with AI personalization and data enrichment growing alongside them. Here are all 25 updates.
Each spike is a month. The taller it is, the more Outreach shipped. Tap a month to jump to it.
The agents arrive
Outreach’s May quarterly release introduced the pieces everything else builds on.
Revenue Agent launches
Admins · RevOps · RepsAn AI agent that picks target accounts and people, can pull in outside data and buying signals, and adds prospects to sequences for you.
Read the full Revenue Agent guide →AI Personalization
Reps · AdminsAI writes the personalized part of an email from your Outreach and CRM data, outside data and your own messaging. It works in sequences and in Gmail and Outlook templates.
Read the full AI Personalization guide →Buying signals and enrichment
Reps · AdminsExplorium fills in company and contact details and adds signals like IPOs and job changes. Manual enrichment from list views was in beta.
Read the full data enrichment guide →Enrichment settings
AdminsAdmins control whether enrichment is on and whether it only fills blank fields. The May notes also mention daily limits.
Revenue Agent works without outside data
Admins · RevOpsAgents can run with or without third-party enrichment, and title filters help keep new prospects on target.
Pick AI templates from your inbox
RepsTemplates with AI personalization can be chosen from Outreach, Gmail or Outlook.
Research Agent, and personalization beyond email
AI personalization for LinkedIn messages
Reps · Sequence buildersLinkedIn message tasks get AI-personalized content you can set per sequence and per step.
Read the full AI Personalization guide →AI talking points on call tasks
RepsCall tasks get talking points built from prospect, account and intent data. Needs Outreach Voice.
More control over AI personalization
Admins · Sequence buildersTone settings, default guardrails and more variables, with the outline section removed.
See how AI-written content performs
Managers · RevOpsAI-generated content is labeled, can be filtered and gets engagement reporting by prompt.
Revenue Agent fixes
Admins · RevOpsAgents can add prospects to private sequences, you can see whether a sequence is active, and a creator type field shows which prospects the agent sourced.
Research Agent launches
RevOps · RepsWrite a research question once and AI answers it for every account, from the web or from your Outreach emails and calls, saving the answer to a field.
Read the full Research Agent guide →Enrichment from SalesIntel and ZoomInfo
Admins · RevOpsBring SalesIntel and ZoomInfo data into Outreach to fill fields, feed AI and source new prospects that fit your ideal customer profile.
Read the full data enrichment guide →Revenue Agent gets easier to run
Search, filter and save views of your agents
Admins · RevOpsThe Revenue Agent library now works like other Outreach lists, with filters, sorting and saved views.
An activity log for every agent
Admins · RevOps · ManagersSee running totals since launch, alerts about enrichment problems and a 30-day feed of what each agent did and who changed it.
Read the full Revenue Agent guide →Turn enrichment off per agent
Admins · RevOpsSwitch outside data enrichment on or off for accounts and prospects in each agent, to control enrichment spend.
Clone an agent
Admins · RevOpsCopy an existing agent and adjust it instead of starting over.
Call Agent, and agents you can measure
Research Agent upgrades
RevOps · RepsA tile to run it from the account plan, on and off switches, lookback windows, a buyer focus, timestamps and custom fields during setup.
Read the full Research Agent guide →Web search in AI personalization (beta)
Admins · RevOpsPersonalization prompts can search the web for context on prospects you know little about.
Call Agent
Reps · SDRsAI writes a voicemail script for each call task. Read it yourself, or have an AI voice leave it as a voicemail drop.
Read the full AI Personalization guide →Revenue Agent success metrics
Managers · RevOpsThe agent library shows prospects targeted and sourced, sequence adds, reply and interested rates, and meetings booked for each agent.
AI, edited or human?
Managers · RevOpsReporting labels each email as AI-written, AI-written then edited, or written by a person.
Delete old personalization prompts
AdminsStale prompts can be removed from the library so reps don’t pick them.
Regenerate AI content
RepsOne click rewrites AI-generated text in email and LinkedIn tasks.
Intent topics and provider order
Admins · RevOpsEnrichment adds ZoomInfo intent topics and SalesIntel company events, and can try providers in an order you set.
Put your agents to work.
Lyte Sales is a certified Outreach Professional Services partner. We help teams set up Revenue Agent, Research Agent and AI personalization, and connect the data they need.
Talk to Lyte Sales