Revenue Agent: an AI that builds your prospect lists
Launched in May 2025, Revenue Agent picks target accounts and people and adds them to your sequences. By October you could see everything it did.
Shipped May · Jun · Aug · Sep · Oct · Nov 2025AdminsRevOpsManagersReps
By David Jollie, Founder and Principal Consultant, Lyte Sales · Last updated · Covers Outreach release notes through December 2025
What it actually does
You tell Revenue Agent which accounts to target, which people inside them to look for and which sequence to put them in. Each day it works through your target accounts, finds matching prospects, either existing ones or new ones from a data provider, and enrolls them.
Some Outreach help articles and the permission settings call it the Prospecting Agent. It’s the same thing.
Who it's for
Admins and RevOps set agents up. Reps receive the prospects and sequence steps. Managers track the results.
Why it matters
List building and first touches are the most repetitive work in prospecting. This hands that work to an agent.
How it grew in 2025
MAY
Launch: target accounts, target prospects, enroll in sequences.
JUN
Works with or without outside enrichment.
AUG
Private sequences supported, plus a creator type field to track prospects the agent sourced.
SEP
The library gets filters, sorting and saved views.
OCT
Activity log, a per-agent enrichment switch and cloning.
NOV
Success metrics in the list view: sourced, sequenced, replies and meetings.
How to set it up
Give people access
Under Administration › User management › Access control, open a profile and set Prospecting Agents to view, or to create and edit.
Create an agent
Click +Revenue Agent in the upper right. To start from an existing agent, open its … menu and choose Clone.
Pick target accounts
Set account filters and how many accounts the agent works per day. If enrichment is on for your org, choose whether to enrich accounts and use buying signals.
Pick target prospects
Choose existing prospects, new ones, or both. New prospects need enrichment. Filter by department, seniority, location, time in role and whether contact details are known, then assign an owner.
Choose the sequence
Pick a sequence for each prospect group, set daily limits per account and choose the sending mailbox. Then Prepare for launch, or save and activate it later from the library.
Check its work
Open the agent’s Overview tab for the Activity summary, Activity alerts and the Activity feed.
The Lyte Guide to Outreach Product Releases 2025 Edition