Outreach AI Personalization in 2025: Email, LinkedIn and Calls

AI Personalization: one-to-one messages, written for you

In May 2025 Outreach’s AI started writing the personal part of your emails. By November it was writing LinkedIn messages, call talking points and voicemails too.

Shipped May · Jun · Aug · Nov 2025 RepsSequence buildersAdmins

By David Jollie, Founder and Principal Consultant, Lyte Sales · Last updated October 15, 2026 · Covers Outreach release notes through December 2025

What it actually does

You create a personalization: an instruction for the AI, plus a tone and reading length. Insert it into a template, and the AI writes that part of each message using what Outreach knows about the prospect and account, outside data if you have it, and your own messaging.

Over 2025 it spread from email to LinkedIn messages, call task talking points and, with Call Agent, AI-written voicemails.

How it grew in 2025

MAY

Launch in sequences and in Gmail and Outlook templates.

JUN

AI templates can be picked from Gmail or Outlook.

AUG

LinkedIn messages and call tasks, plus tone, guardrails and more variables.

NOV

Call Agent voicemails, web search in beta, regenerate, prompt deletion and AI-or-human reporting.

How to set it up

Create a personalization

In the left navigation, go to Personalization Agents › New personalization.

Write the instruction

Name it and write the Gen AI instruction. Set reading length and tone, and optionally pick buyer data signals.

Add your messaging

Optionally turn on subject line personalization, and add up to 7 Knowledge documents or your Seller Content. Then save.

Use it in a template

In an email template, LinkedIn task or call task, click Personalization in the upper right to insert it.

Pick an AI voice for voicemails

For Call Agent, go to User Settings › Voice › Voicemail and set the personalized voicemail voice. The dialer then offers a Personalized Voicemail option.

Steps paraphrased from Outreach’s Create and Use Personalization Agents in Outreach and call task personalization articles. Both describe the current version, which may include options added after 2025. Menu names can change; check them against your org.