This is where Outreach changed the most under the hood: a whole new look, a CRM sync every customer was moved to, the Marketplace, and Custom Objects. Here are the admin highlights, plus everything else that shipped.
54updates10highlights16months with news
By David Jollie, Founder and Principal Consultant, Lyte Sales · Last updated · Covers Outreach release notes through November 2024
Each spike is a quarter. The taller it is, the more Outreach shipped. Tap a quarter to jump to its year.
What changed names
Before
After
Roles
Governance roles (March 2023), then user roles (November 2024)
The old Outreach address
web.outreach.io (2023). Old links kept working for two years.
Settings
Split into Personal and Administration (2023)
Integrations › All Apps
Outreach Marketplace (July 2023)
Chapter 1 · 2022 · 4 updates
Same pages, new paint
What shipped in 2022
SEP 22Admin validations and Branded URL restyle
SEP 22Bulk Actions page restyle
SEP 22Salesforce overlay restyle (Lightning; Classic in Nov)
OCT 22Addresses, phone and call admin pages
Chapter 2 · 2023 · 16 updates
A whole new Outreach
FEB 23
The new Outreach look and feel
Everyone
A full redesign: a new web.outreach.io address, settings split into Personal and Administration, a leaner Task Flow and a list-style Task Queue. Beta in February, live for everyone from April 24.
Reps could switch Outreach itself into French, German or Spanish from their personal settings (beta).
MAY 23
Content Governance
Admins · Enablement
Control who can see which sequences, templates and snippets, and share them by collection. In August, Content Managers could run content without full admin rights.
MAY 23
More of Outreach in the EU
EU customers
Mutual action plans, Kaia conversation intelligence, coaching and deal health could run in Outreach’s EU datacenter, so data stays in the region. Forecasting followed in the summer.
JUN 23
Outreach inside Dynamics 365
Dynamics teams
The Chrome extension started working inside Microsoft Dynamics 365, with quick import, call and email buttons and an Outreach sidebar.
JUL 23
Outreach Marketplace
Admins
One place to find, install and manage integrations, alongside a new Developer Portal for building your own. In December, apps could be limited to chosen users.
Also shipped in 2023
FEB 23Header-Based Sync for Microsoft 365
MAR 23Profiles and Governance Roles refresh
MAR 23Settings split: Personal and Administration
JUL 23Developer Portal
JUL 23Global navigation and admin menu
JUL 23In-app onboarding checklist
JUL 23Exchange service account mailbox control
AUG 23Content Governance: Content Manager role
DEC 23Marketplace apps for chosen users
Chapter 3 · 2024 · 34 updates
Build your own data model
MAY 24
Admin Health Dashboard
Admins
A dashboard for user adoption and inbox health, including bounces, opt-out reasons and send failures. In November it gained a CRM sync tile.
AUG 24
Custom Objects
Admins · RevOps
Add your own objects with typed fields, link them to prospects, accounts or opportunities, and build views around them. November added Dynamics sync, bulk actions and filtering prospects by custom object records.
Common CRM sync errors are grouped by cause with fix guidance next to each, on the CRM Sync page and the Admin Health Dashboard.
Also shipped in 2024
FEB 24Support portal SSO
FEB 24Prospect and account view/edit permissions
FEB 24Default layout settings
FEB 24Sync deleted Salesforce opportunities
FEB 24Merge prospects on lead conversion
MAR 24Instance display name
MAR 24New Audit Log API (old one retired Sept)
MAY 24Historical Data Loader
MAY 24Central data retention settings
MAY 24Sync opportunity contact roles
MAY 24Default Smart Views by profile
MAY 24Limit who creates prospects and accounts
AUG 24Cross-instance login
AUG 24Account Teams
AUG 24Purposeful duplicates
AUG 24Dark theme (beta Aug, GA Nov)
AUG 24Bulk APIs
AUG 24Typed custom fields (opps Aug, all records Nov)
OCT 24Improved Resource Center
OCT 24Search change rolled back
NOV 24Snowflake Connector (private beta)
NOV 24Custom Objects enhancements
NOV 24User management navigation
NOV 24Sign-In page
NOV 24Sorting by custom fields
NOV 24Required fields
NOV 24Team-based report access
NOV 24User management improvements
NOV 24In-app guides
NOV 24API: counts off by default (Feb 2025 deadline)
NOV 24Task API association check
Need a hand?
Is your Outreach set up for today?
Lyte Sales is a certified Outreach Professional Services partner. We review CRM sync, permissions and data models, and fix what years of changes left behind.