Lyte Sales logoThe Lyte Guide to Outreach Product Releases 2022–2024 Archive
Sales engagement and sequences · 2022–2024 highlights

Sales engagement, 2022–2024: the highlights

From late 2022 to 2024, Outreach spent the first year repainting the screens reps use every day and the next two making them smarter: custom list columns, account plans, and triggers that react to fields and dates. Here are the highlights, plus everything else that shipped.

56updates 14highlights 18months with news

Each spike is a quarter. The taller it is, the more Outreach shipped. Tap a quarter to jump to its year.

Chapter 1 · 2022 · 12 updates

A fresh coat of paint

SEP 22

A faster 360 View

Reps

The 360 View was rebuilt so it loads faster. Reps can open Smart Views from their task list and group tasks by time zone, sequence, account or opportunity.

SEP 22

Sequence States, redesigned

Reps · Managers

The list of people in a sequence got new filters, and you can create and send emails to many of them at once. Heads up: clicking a row stopped opening its details, and “Last Contacted” became “Step Changed”.

OCT 22

Sequence Builder gets a summary

Sequence builders

Activate, pause, delete or favorite a sequence from inside the builder, add a description, and see a summary card with steps, days and how much is automated.

NOV 22

Archive templates in bulk

Admins · Content owners

Select a pile of old templates and archive them in one go, then restore them the same way if you need them back.

Also shipped in 2022
  • SEP 22Emails tab restyle on records
  • SEP 22Sequence tab restyle on records
  • SEP 22Activity tab restyle
  • SEP 22Template and snippet list views
  • SEP 22Template and snippet creation restyle
  • SEP 22Sequence sub-pages layout
  • OCT 22Sequence list view redesign
  • OCT 22Prospect and account Overview tab layouts
Chapter 2 · 2023 · 16 updates

Lists your way

MAR 23

Pick your own list columns

Reps · Admins

Choose which fields show as columns on prospect, account and opportunity lists, put them in your order and save the layout as a Smart View.

Also shipped in 2023
  • FEB 23Prospect and account edit page
  • FEB 23Template and snippet filters
  • MAR 23Outlook font scheme
  • MAY 23Meetings icon on accounts list
  • MAY 23Sequence summary dialog
  • JUN 23Opted-out warning in Gmail
  • JUN 23More column customization fields
  • JUL 23Sequence list custom columns and share filter
  • JUL 23Unsubscribe links in one-off emails
  • AUG 23Advanced Record Lookup
  • AUG 23Save bar and Discard Changes
  • SEP 23Opportunity variables
  • OCT 23Variable auto-complete
  • DEC 23Block one-off emails by profile
  • DEC 23Email insights on prospect list
Chapter 3 · 2024 · 28 updates

Automations that think ahead

JAN 24

Google and Yahoo’s new sender rules

Admins · Everyone who emails

One-click unsubscribe on by default for new customers, a List-Unsubscribe header option, and unsubscribe links on emails sent from Gmail and Outlook, all to keep you in Google and Yahoo’s good books. In March the two unsubscribe settings were merged.

Read the full unsubscribe rules guide →
FEB 24

One trigger, many branches

Admins · RevOps

A single trigger can hold several branches, each with its own condition and action, so you can stop building near-identical triggers.

Read the full triggers guide →
MAY 24

A real account plan

Reps · Managers

A new tile-based account layout pulls account details, CRM fields and Crunchbase data into one place for planning how to land and grow an account.

MAY 24

Map the buying committee

AEs

Draw who reports to whom and who influences whom at an account, right inside Outreach. In August it got drag and drop.

MAY 24

Triggers that watch a field

Admins · RevOps

Fire a trigger when a prospect, account or opportunity field changes, changes from one value, or changes to another.

Read the full triggers guide →
AUG 24

Know what each account owns

Admins · AEs · CSMs

Set up a catalog of your products, competitors’ and complementary ones, then see what each account has bought. In November it started syncing from Salesforce.

AUG 24

Triggers that run on a date

Admins · CSMs

Start something a set number of days before or after a date field, like an onboarding sequence after a deal closes or a renewal play before a contract ends.

Read the full triggers guide →
AUG 24

Round-robin tasks to a team

Admins · CSM teams

Send a task to a whole team and let Outreach rotate who gets it. In November you could also assign by job role, such as the CSM on the deal.

Read the full triggers guide →
AUG 24

Outlook Add-In 3.0

Admins · Outlook users

A rebuilt Outlook add-in with templates, snippets and reminders. The old add-in stopped working October 1, 2024, so admins had to switch.

Also shipped in 2024
  • JAN 24Sequence Sales Motion categories
  • FEB 24In-app urgent task notifications
  • FEB 24Template previews and stats in picker
  • FEB 24Account list hover details
  • FEB 24Personalized post-unsubscribe page
  • MAR 24One-click unsubscribe merged into List-Unsubscribe
  • MAY 24Sequence Engagement Score
  • AUG 24Retention and expansion sequence blueprints
  • AUG 24Persona engagement in Sequence Insights
  • AUG 24Step-level interest
  • AUG 24Meet in Person task fields
  • AUG 24Engagement Score uses Kaia
  • AUG 24Drag-and-drop relationship map
  • AUG 24Google mailbox reconnect deadline
  • NOV 24Products and purchases sync
  • NOV 24Task assignment by job role
  • NOV 24Account side panel everywhere
  • NOV 24Account activity timeline with AI summary
  • NOV 24Smart View categories
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