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Deal feature guide

Deal reporting: what kind of deals do you actually win?

Win-rate charts that show which deals close, and a scoreboard of ten numbers with arrows telling you which way they're heading.

Shipped Feb · Apr · Oct 2026 Sales leadersManagersRevOps

What it actually does

The Outcomes report now breaks your win rate down by deal size, how long the deal took, how many people from the buyer were involved, and whether senior stakeholders were engaged. Each chart lets you drill into the deals behind it. It also shows average deal size and cycle length.

KPI tiles put ten core numbers on one dashboard: pipeline created, opportunities created, accounts contacted, meetings held, meetings booked, connected calls, emails delivered, closed-won amount, win rate and average deal size. Each tile shows how it changed from the previous period.

Who it's for

Sales leaders, front-line managers and RevOps.

Why it matters

Real evidence for where to focus, and one scoreboard everyone can glance at instead of five reports.

How it’s grown so far this year

FEB
Deal size and cycle length added to the Outcomes report.
APR
Win/loss charts. The Outcomes report moved into the Reports menu and gained win-rate charts with drill-ins.
OCT
KPI tiles on custom report dashboards.

How to set up KPI tiles

  1. Create a layout

    Open Reports › Overview. Start a layout from blank or copy an existing one, then switch to edit mode.

  2. Add and arrange tiles

    Add the KPI tiles you want, arrange and resize them, then save. You can make it your default view.

  3. Control who can edit layouts (admins)

    Admins manage layout rights under Users & Permissions › Layouts and Profiles › Sales intelligence tiles.

Steps paraphrased from Outreach's custom reporting layouts article. For win/loss charts, open the Outcomes report from the Reports menu. Menu names can change; check them against your org.

Want help with this?

Dashboards your leaders will actually open.

Lyte Sales is a certified Outreach Professional Services partner. We build the layouts, clean up the data behind them, and show your managers how to use them in pipeline reviews.

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